We all wanto to Instagram like a pro, when Instagram was launched in October 2010, it was just a photo-sharing app. Nowadays, it has 1 billion active users and a host of advanced features that have turned it into a powerful asset for any business. You can now see accounts with tens or even hundreds of thousands of followers on the service.
If you, too, are after the coveted rise to stardom, learn how to use Instagram like a pro with our simple tips.
Add Relevant Information
Adding the most important business information to your profile is critical, so visitors immediately know what your account is about. Instagram bio is where you should summarize your business and invite people to stay on your profile. Also, be sure that your username isn’t too complicated and that it’s similar to your other social media handles. Last but not least, use a great profile image. It will instill trust in your audience that this is your official Instagram business page. Also, it will help you maintain a cohesive image online and become recognizable.
Have a Distinctive Brand Aesthetic
Having an Instagram layout and aesthetics that reflect your brand and company culture will help you gain more attention and become recognizable. Be mindful of the choice of colors, theme, and mood. Moreover, consider adding some unique Instagram fonts to your bio and captions. By using the right service, you can seamlessly add distinctive typefaces that are rarely seen around and are eye-catching.
Add Your Website Link
Instagram lets you add one link to your profile located just below the bio. This is the only clickable link on your profile so make sure it counts. You can add your website, blog post, eBook, promotional page, or anything else you want to share with the audience.
Use CTA Buttons
The Call to Action buttons let you add essential contact details without taking the bio space. For example, you can add your business’s physical location so that visitors can click on it and get directions. Also, you can add contact information such as phone number and email. That way, prospective customers can easily reach you, boosting your chances of converting them.
Share Quality Content
Focus on curating highly appealing and quality posts that grab the users’ attention. Make sure it speaks to your core values, mission, and long-term business goals. For instance, you can offer a BTS look, showcase customer reviews, add product images, or post UGC. If you’re unsure where to start, take a look at your competition for inspiration. Also, track the analytics to uncover what makes your audience tick and modify your content strategy.
Be Consistent
Being consistent with posting is one of the surefire ways to succeed on Instagram. Humans are creatures of habits, so if you post once and then go radio silent for the next two weeks, they will likely lose interest. To ensure you maintain a consistent posting flow, plan your marketing strategy and schedule posts ahead of time.
Engage With Your Followers
Engaging with your followers is crucial for growing your loyal fan base and attracting new followers. Set aside a little time of the day to reply to comments and DMs. Address your customers’ questions and concerns, give information, or simply show appreciation. Another great way to engage your audience is to use the interactive Instagram Stories features. For instance, you can use the poll sticker to conduct a survey and learn more about your audience or let them ask you questions that you can answer directly.
Create Instagram Guides
Instagram Guides are an efficient way to highlight previous content, share relevant information, add products with links to your Instagram Store, offer tips, or categorize the most important posts. You can use Guides to establish yourself as an industry expert, engage visitors, and expand your reach. Users can also share relevant Guides to their Stories or directly with other users, which will bring you more traction.
Photo by Gabrielle Henderson on Unsplash
Use Relevant Hashtags
Instagram lets you use up to 30 hashtags in each post, so focus on quality rather than quantity. Stay away from generic hashtags, as they will bring only low-quality followers. Instead, spend some time researching the most important ones in your specific field. Another option is creating a branded hashtag for your business, products, or campaign. This presents an excellent opportunity for people to find you and followers to connect with you.
Final Words
Hopefully, these tips will help you master your Instagram like a pro. By sharing high-quality, relatable content, you can develop long-term relationships with your followers and ensure continuous growth. The goal is to stay true to your brand while providing genuine value to your audience.