Best Ways to Make a Quick Instagram Food Video
Whether you’re a food blogger or own a food business yourself, Instagram is one of the best social media apps you must use to get more people to see your work and content.
Food pictures are great, but small bite-sized videos can contribute a lot more to your social media impressions and page’s unique viewership. So how do you make attractive food videos that get people to drool over your content? Here are some of the best ways you can make a quick and catchy Instagram food video.
Learn from the pros
If you want to create content that people like to watch, you should start by watching some popular food influencers like Jamie Oliver and Matt Adlard, along with businesses like Starbucks that absolutely nail their food videos.
One way to explore content like this would be to use the explore page and type in popular hashtags for food videos to watch the most trending content online. Moreover, try understanding the different ways they use Instagram Reels and IGTV to make length-appropriate content.
Go through the video content of each of the popular Instagrammers and analyze what makes their videos so great. If there’s something you like, note it down and think about how you could incorporate it into your video. It could be anything from the animation used or the angle from which the shot was taken.
If you want to slow the video down, pause in between and analyze it with greater depth, you can always save Instagram video by downloading it on your device and watch it at your own convenience. Don’t try to replicate their content, but try to gain inspiration from them.
Choose between your desired video format
Instagram, till a while ago, allowed users to post 60 seconds videos, but now they offer two more options – Reels and IGTV. If you’re making long videos that would stretch over a minute, IGTV is the way to go. It’s much like creating a video for YouTube and is best suited for full recipe videos. In such a format, you will have to shoot landscape or risk having cropped off content.
However, if you’re looking to create a short video, Reels is the way to go. This TikTok alternative allows users to create short snackable videos that you can upload to your profile. These videos must be shot in portrait mode only. If you’re looking to make an entire recipe video through Reels, you will need to make quick cuts from one stage to the other to fit the video within the time limit.
Use quality audio
If you’re making a video without any voiceover, it’s recommended you add a background track that suits the mood of your video. For example, if your video is about summer coolers, add a song that goes with a relaxing summer mood. Having a song in the background can improve your viewer’s experience and make them want to continue following and watching more of your content.
If you’re using a voiceover, use a condenser microphone or a phone that has a good microphone. Nothing’s worse than making an interesting video with a voiceover that is filled with background noise to an extent where the audience cannot hear a word you’re saying.
Experiment with different camera angles
To make your video interesting and catchy, don’t stick to conventional methods. When Tasty started creating videos, it came out with a unique top-down shooting style that everyone started to copy. Find out angles that you can use to make your videos look more interesting than others.
Add more interesting elements into the frame and remove those that seem unnecessary. You don’t want to fill your frame with too many things or else your audience will be distracted from the main subject of the video. Make the videos colorful and attractive for the audience. And while you’re shooting, don’t stray away from keeping the food item as the centerpiece and subject of each frame.
Consider using a video editor
You could upload a video you’ve directly shot from your phone but it won’t be any fun to watch. To make it more interesting and attractive, use a video editor and add cool transitions, animations and background music.
Getting a good video editor app would require you to spend some time editing your videos. However, the output will certainly be something you’d be proud of to show the world. If needed, use text to convey any instructions. For example, if you’re showing a food item from a particular restaurant, you can add the address to the restaurant in a cool text format to give more information to your viewers.
Conclusion
Making a quick Instagram video will inevitably depend on your own interests and skills and a filmmaker. Continue experimenting with new ways to shoot your videos and you’ll be able to create videos that make your viewers drool!