4 Tricks to Make Your Next Event More Successful
Putting on a successful event takes a lot of hard work and planning, but if you get it right, you will be a hero. Whether you are organizing a corporate event for your business or you are looking to put on a music festival, there is a lot that needs to go into it. Every aspect of the planning, promotion, marketing and safety need to be considered if you want your event to be a success.
To help you plan an event that will have people talking for years, here are 4 tricks to make your next event more successful.
1. Market the Event Effectively
Unless you are organizing an internal event such as a corporate dinner for the company you work out, marketing is going to be a huge factor in the success of your next event. It doesn’t matter if you are exhibiting recently discovered Van Gogh’s or a musical festival with Bob Marley, Elvis Presley and John Lennon all playing together, if no one knows your event is happening then nobody is going to show up. You must make use of all the different marketing avenues which are available to you. These days this includes event websites, social media, and print advertising. While your website will enable you to sell to people who are already fans of your music or art, you can sell more event tickets through a specialist event and ticketing website. This will enable you to reach out to potential attendees who have never been to one of your events before. You will also be able to take advantage of the website’s digital marketing services and also ensure that your customers have secure payment options.
2. Book a Great Venue
Your choice of venue can make or break an event and so it always requires some serious thought. The first thing you will need to consider is the type of event you are planning. If you want to organize a fancy dinner with after meal speeches then you should get in contact with the events teams at some luxury hotels. On the other hand, if you are planning a big music festival or concert, you will need to look at venues with a live music license. Before you book the venue, be realistic about how many people you expect to come. The cost of the venue can take up a lot of an event budget so make sure you are not too ambitious. Especially with a gig, it is often better to have a packed out smaller venue with a great atmosphere than a huge space that is half full.
3. Organize Great Entertainment
If you are putting on a concert then the entertainment is the whole point of the event but if you are planning a wedding, a birthday party or a corporate event, you will need to give the entertainment some consideration. Wedding entertainment is particularly important because it can set the mood for the occasion. Many people like to have a band for the early part of the wedding reception and then a DJ for later on in the night. The band is good for providing some more relaxed music while people are eating and between the speeches while the DJ is ideal for getting everyone up on their feet to dance after a few glasses of champagne.
4. Organize the Catering
Food is a crucial aspect of every event and getting the catering right will send your attendees home with happy smiles and full bellies. For a corporate dinner or another similar black-tie event, you should plan a sit-down silver service meal. If you are holding the event at a luxury hotel then they will be able to provide this for you. On the other hand, if you are organizing an event to showcase the work of a local artist, a buffet or some canapes will allow people to nibble as they mingle with the other attendees and look at the artwork. Matching the style of food to the ambience of the event is key so make sure you set aside enough budget for the right catering.
2020 was a terrible year for events so we all deserve to have a little fun in 2021. This puts massive pressure on event planners around the world to make sure they organize something a bit special. Follow these four simple tricks and you can rest assured that your event will be the talk of the town for months to come.